News

Vision Breakthrough

Joe Sugarman @ Mar 20, 2019

Many people have asked me how I discovered BluBlocker sunglasses and built it into a national brand. So, let me devote today’s blog to how this miraculous product got its start. In 1986 my business was selling the latest in electronics. We introduced the pocket calculator, digital watch, and many of the electronic innovations of the time.One day I got a call from a friend of mine in California to make sure I could come out and visit him, as he has a new product, he wanted me to consider. What was it?It was a portable fax machine. That’s right....

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BluBlocker and the Military

Joe Sugarman @ Sep 24, 2018

I am about to reveal something I’ve kept quiet about for the past many years. First, a little background. I was drafted into the Army in 1962. I had finished 3½ years of electrical engineering at the University of Miami, was enrolled in the ROTC (Reserve Officer Training Corp) and was getting excellent grades. But the Army needed soldiers so I was drafted and I had to give up all that I was doing and go through basic training. Eventually I was stationed in Germany where I spent 3½ years active duty and then 1½ years in a reserve position....

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"I love them so much and I will buy the same in black as soon as I can !!! LIFE IS SO BEAUTIFUL WITH BLUBLOCKER"

~ Elodie Ballot-Besson