Stories and lessons on the Power of Direct Marketing to Start a Successful Business, Create a Famous Brand Name and Sell Any Product or Service.
Many so-called marketing experts write books on how to market products. But it is rare to find an actual practitioner who not only has achieved marketing success himself (and many times over) but is able to express himself so beautifully in prose. Joseph Sugarman has written a book that every marketing person or anybody in business should definitely read. The book is filled with marketing strategies that he taught for many years. It provides valuable lessons--all sandwiched in between actual marketing examples. A very valuable book for anybody in marketing or wanting to understand marketing.