From the Archive (2014): Joe Sugarman Signed Triggers Book
A rare piece of BluBlocker history and marketing genius in print. Triggers was written by BluBlocker founder Joe Sugarman, whose groundbreaking strategies shaped the world of modern advertising.
In this signed edition, Joe shares the 30 psychological “triggers” that motivate people to buy — timeless insights that powered his iconic BluBlocker campaigns and countless other industry successes.
This book offers both a playbook and philosophy. Triggers is more than a marketing book, it’s a window into Joe’s wit, creativity, and unshakable belief that great storytelling sells.
A must-have for collectors, entrepreneurs, and anyone who loves a good origin story.
Personally signed by the late Joe Sugarman. Limited quantity available.
Each vintage BluBlocker item carries the character of its era and may show natural signs of age and wear.
