News

My Big Surprise

Joe Sugarman @ May 17, 2019

 After my last blog I was blown away by the response. Many offered me appreciation and congratulations for being the first to point out the dangers of blue light and some claimed that they will be wearing BluBlockers before they go to sleep at night. And some even told me how they noticed the difference in their sleep after they wore BluBlocker sunglasses.  A few even asked me if the newspaper we featured in the blog was for sale as a collectible. If I do decide to sell it, I’ll put it on eBay and all the funds collected will go to a charity...

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Sunglass Pride

Joe Sugarman @ Apr 19, 2019

  In this report, I would like to go back 50 years. Our wonderful astronauts landed on the moon in a historic event on July 21, 1969 that took the world by storm. Yes, it was celebrated around the world. And I remember that day clearly. As a souvenir I kept a copy of the Chicago Tribune with a headline I’ll long remember. Now you are probably wondering what this has to do with BluBlocker sunglasses. I’ll get to that. Back then the astronauts had to protect themselves from the strong rays of the sun which was not shielded by...

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90 Degrees

Joe Sugarman @ Mar 20, 2019

In my last blog, I explained how I discovered BluBlocker sunglasses and how my first major ad showed me the potential of this unique and wonderful product. There was an obvious lesson here, a lesson that I’ve been teaching my students and that proved itself in my experience. Let me explain…Some of the world’s major breakthroughs came when it was least expected. And even more unusual, it took the entrepreneur 90 degrees from his or her original direction. For example, I was selling innovative electronics for years, having introduced the first pocket calculator, the digital watch, and a host of...

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Vision Breakthrough

Joe Sugarman @ Mar 20, 2019

Many people have asked me how I discovered BluBlocker sunglasses and built it into a national brand. So, let me devote today’s blog to how this miraculous product got its start. In 1986 my business was selling the latest in electronics. We introduced the pocket calculator, digital watch, and many of the electronic innovations of the time.One day I got a call from a friend of mine in California to make sure I could come out and visit him, as he has a new product, he wanted me to consider. What was it?It was a portable fax machine. That’s right....

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BluBlocker and the Military

Joe Sugarman @ Sep 24, 2018

I am about to reveal something I’ve kept quiet about for the past many years. First, a little background. I was drafted into the Army in 1962. I had finished 3½ years of electrical engineering at the University of Miami, was enrolled in the ROTC (Reserve Officer Training Corp) and was getting excellent grades. But the Army needed soldiers so I was drafted and I had to give up all that I was doing and go through basic training. Eventually I was stationed in Germany where I spent 3½ years active duty and then 1½ years in a reserve position....

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“Having people compliment your sunglasses on a daily basis is just something you have to get used to when you're rocking the BluBlockers.”

~ Morgan Binder